Summer 2025 is here, and Costa del Sol is as popular as ever — though this season brings a few new patterns. International visitors are still coming strong, but stays are shorter, booking habits are changing, and property owners need to stay sharp to keep occupancy high. Understanding Costa del Sol rental trends 2025 helps property owners prepare for the season.
Whether your rental is in Mijas, Coín, Alhaurín Golf, or Marbella, here’s what’s happening this summer — and how it affects your holiday property.
📈 What the Numbers Say
- Overnight stays (Jan–May 2025) dropped by 3.8% compared to 2024 — mostly due to a drop in Spanish visitors.
- Hotel occupancy in May averaged 86%, with forecasts of 85% in June and 80% in July — slightly lower than last year.
- Short-term rental rates are up by 7.4%, averaging €171/night, while occupancy is up nearly 25% year-on-year.
🔎 Takeaway: Demand is steady, but guests are booking closer to their travel dates and choosing carefully. Find out more here.
👨👩👧 Family-Friendly Travel Still Leads
Costa del Sol remains a top destination for families — and they’re looking for more than just sun. Safe, clean properties with practical amenities are in high demand.
What families want in 2025:
- Reliable Wi-Fi and air conditioning
- Parking and easy check-in
- Kitchens for home-cooked meals
- Peaceful neighborhoods, not party zones
- Proximity to markets, beaches, or parks
At Kaida Stay, we prep each home with these essentials in mind — no guesswork for the guest, no stress for the owner.
⛳ Golf Tourism: A Growing Niche
Golf continues to draw visitors from across Europe, especially from the UK, Germany, and Scandinavia. With over 70 courses nearby, areas like La Cala, Mijas Golf, and Alhaurín Golf see steady demand throughout the year.
What golf guests expect:
- Quiet, tidy homes near courses
- Flexibility with check-in times
- Local recommendations
- Clean outdoor spaces or terraces
We make sure these details are covered so your property meets the expectations of this focused (and often repeat) travel group.
📅 Guests Are Booking Closer to Arrival Dates
Booking patterns have changed. The average lead time in Málaga is now around 48–54 days, and many guests book within 2–3 weeks of arrival — especially in summer.
That means:
- Your property must be clean, photo-ready, and calendar-synced at all times
- Pricing needs regular adjustment
- Guest responses must be fast
We stay local and hands-on, so your listing doesn’t fall behind during busy weeks.
🛑 A Few Challenges Worth Noting
- Transport delays: Rail and airport disruptions affected some July arrivals in Málaga this year. Quick guest communication and flexibility are key.
- Short-term rental rules: Municipalities like Málaga city are tightening license requirements in high-saturation zones. Owners need to stay informed — or risk fines.
We help owners stay compliant and avoid unpleasant surprises. Find out more here.
🎯 How You Can Stay Ahead
| What’s Happening | What to Do |
| Last-minute bookings rising | Keep your calendar and pricing up to date |
| Family and golf guests leading demand | Highlight those features in your listing |
| Local rules getting stricter | Make sure your license and paperwork are in order |
| International guests driving revenue | Target English-speaking platforms and markets |
🏡 Kaida Stay: Local, Practical, Focused
We’re not a big agency. We’re a small, family-based team who lives here, speaks your language, and cares about the results. We handle all the details so you don’t have to — with honest pricing, direct communication, and attention to the kind of guests you want. Read about Kaida Stay team here 🙂
How We Help Property Owners
- Full rental management – from guest check-in to check-out.
- Professional marketing – optimized listings on Airbnb, Booking.com, VRBO, and niche platforms.
- Guest screening & communication – fast replies in English and Spanish.
- Property styling & photography – making your home stand out online.
- Cleaning & maintenance – reliable, hotel-standard teams.
- Local expertise – guidance on rental laws, seasonal pricing, and community rules.
At Kaida Stay, we adapt to Costa del Sol rental trends 2025 so your home stays competitive.
📍 Areas We Serve
Marbella · Mijas · Calahonda · La Cala · Alhaurín Golf · Coín · Ojén · Monda · inland Costa del Sol
📩 Get in Touch
Thinking of renting your property or improving your current results?
👉 Contact the Kaida Stay team today:
- Email: hola@kaidastay.com
- Phone/WhatsApp: +34 62 360 2332
- Website: www.kaidastay.com
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