Keep your holiday rental booked off season Costa del Sol is one of the biggest challenges for property owners. While the summer months fill up easily, many apartments in Mijas, La Cala, Calahonda, Marbella and even inland fincas in Coín, Ojén or Alhaurín el Grande sit empty once high season ends. At Kaida Stay, we specialize in making sure your property isn’t just another listing — our proven methods achieve up to 80% occupancy even in low season, compared to the average market drop-off.

Why It’s So Hard Off Season (and Why 80 % Is Exceptional)

Many vacation rental markets in Spain see occupancy drop sharply outside summer months.
For example, Marbella’s short-term rentals average ~59 % occupancy over the year. AirDNA
In Andalusia, Spanish STR data shows occupancy in August 2025 pacing ~62 % (down vs past) PriceLabs
For hotel occupancy on the Costa del Sol, summer peaks reach ~92.9 % The Agency Marbella Marbella+1; in December 2023, average provincial occupancy was ~56.82 % One Marbella
The fact that Kaida Stay properties average 80%+ occupancy in off months is well above these norms — a differentiator you can leverage with property owners.

Those baseline stats underscore the uphill battle. Here are your 10 secrets to beat the odds — and how Kaida Stay implements them.

1. Competitor Analysis Helps You Keep Your Holiday Rental Booked Off Season Costa del Sol

Secret: Don’t generalize — know your micro-market (complex, street, neighbor).

We analyze what properties in your complex, street, or immediate area are doing: pricing, amenities, guest reviews.
If your neighbor offers complimentary airport transfer but you don’t, that’s an opportunity.
At Kaida Stay, for every property — whether an apartment in Calahonda or a finca in Monda — we run granular competitor scans and adjust your offering so it’s meaningfully different.

2. Dynamic, Periodic Smart Pricing (Not Fixed High Prices)

Secret: Adjust, adjust, adjust — daily or weekly — not “set and forget.”

Off season, demand fluctuates (weekdays, weekends, holidays, local events).
Kaida Stay uses pricing software and market data to continuously monitor and tweak rates, ensuring no week sits empty — instead of setting a static “high” price that scares guests away.

3. Incentivize Longer Stays & Midweek Bookings

Secret: Encourage guests to book 3+ nights or midweek stays via discounts or perks.

Many guests during cooler months prefer stays of 4–7 nights.
Offer sliding discounts: e.g. “Stay 5 nights, get 1 free,” or waive cleaning fees for week-long stays.
Kaida Stay structures your calendar to favor these longer stays, which stabilizes occupancy and reduces turnover overhead.

4. Flexibility & Last-Minute Booking Options

Secret: Be lenient with cancellation and allow short notice bookings.

Travelers planning escapes or remote work stints off season often book late or need flexibility.
Kaida Stay enables shorter minimum stays, moderate cancellation policies, and last-minute availability segments — to catch those spontaneous bookings you’d otherwise lose.

5. Multi-Channel Distribution + Direct Booking Push

Secret: Don’t depend only on Airbnb or Booking.

Use Airbnb Mijas / Airbnb Marbella / Booking / Vrbo and your own website, plus social media, local travel groups, and niche portals.
Kaida Stay lists across all relevant platforms and runs campaigns (e.g., via Instagram, Facebook, Google Ads) to drive direct bookings (which also reduce commission costs).

6. Tailored Marketing for Niche Guest Segments

Secret: Off season, target non-traditional guests (remote workers, retirees, golf groups, wellness seekers).

Inland fincas (Coín, Ojén, Monda, Alhaurín el Grande) may appeal to nature lovers, remote workers, or wellness retreats.
We build custom content campaigns (blog posts, social posts, emails) aimed at these audiences, rather than generic tourist messaging.

7. Enhance Experience & Value (Perceived Differentiation)

Secret: Give guests a reason to stay off season beyond just price.

Examples: include free “welcome packs,” local food baskets, guided walks, bike rentals, midweek cleaning, or local experience vouchers.
Kaida Stay works with each property to design these “extras,” making your listing more compelling than others in the same complex or area.

8. Showcase Off-Peak Advantages (Weather, Golf, Events)

Secret: Market what makes off season appealing.

The Costa del Sol’s mild climate, fewer crowds, lower prices, and proximity to golf/indoor activities or cultural events are advantages.
We highlight these in descriptions: “Quiet December walks,” “Great value winter golf at Miraflores Golf,” “Local markets in Coín/Ojén in low season,” etc.
This helps your property stand out when potential guests search “holiday rental Costa del Sol off season.”

9. Reputation, Reviews & Social Proof

Secret: Use guest feedback to build trust — especially off season when risk perception is higher.

Strong reviews, fast responses, and active guest communication help reassure guests booking in quieter months.
Kaida Stay manages all guest correspondence, encourages review submissions, and addresses issues promptly to maintain listings with 4.8–5.0 star ratings.

10. Off Season Partnerships & Local Alliances

Secret: Collaborate with local businesses, tourism boards, wellness retreats, coworking hubs, or event organizers.

For example, partner with local spas, yoga studios, retreats or wine tours in Mijas, La Cala or the inland villages.
Kaida Stay forges these relationships and markets them to guests, creating package offers (stay + local experience), which helps attract guests even when tourism is slow.

Putting It All Together: The “Kaida Stay Off Season Model”

By combining those 10 secrets, Kaida Stay clients maintain ~80 % occupancy even off season (your declared stat). This is significantly above the broader market averages (e.g. Marbella ~59 % yearly average occupancy) AirDNA.

In markets across Spain, short-term rentals in August 2025 are pacing ~62 % occupancy (mirroring softening demand) PriceLabs. Hotel occupancy on the Costa del Sol peaks at ~92.9 % in summer The Agency Marbella Marbella+1, but drops significantly in colder months (e.g. December average ~56.82 %) One Marbella.

Therefore, holding 80 % occupancy off season is a major competitive advantage and proof that your approach is working. You can present this internally or to potential clients to showcase Kaida Stay’s premium results.

10 Secrets to Keep Your Holiday Rental Booked Off Season Costa del Sol